Marketing Specialist

The marketing specialist will be responsible for the inception and planning of company branding, formulation of campaigns and choosing optimum channels to achieve the desired campaign objectives. The candidates will also be responsible for conducting frequent market research, analysis of data and presentation of the meaningful points from the datasets. Moreover, they will have to continuously track ongoing campaigns and work on the feedback to make the campaigns better. The marketing specialist should have excellent communication skills and be able to work in a team as well as independently.

Job Responsibilities for Marketing Specialist

As a Marketing Specialist, following would be your duties and responsibilities.

  • Conduct market research to identify opportunities and trends.
  • Develop and implement marketing plans and campaigns.
  • Monitor and report on effectiveness of marketing activities.
  • Liaise with internal and external stakeholders to develop and implement effective communications strategies.
  • Manage budgets and resources effectively.

Marketing Specialist Salaries

The salary for a Marketing Specialist can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 7-9k USD per month.

Marketing Specialist Job Qualifications

The basic qualifications required to be considered for the position of a Marketing Specialist include:

  • A bachelor's degree in marketing, business, or a related field.
  • At least three years of experience working in marketing or a related field.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • A creative mindset and the ability to think outside the box.
  • Experience with graphic design, web design, and/or video production is a plus.

Marketing Specialist Skills Required

To be a Marketing Specialist,one must possess both technical skills and interpersonal traits.

  • Proficiency with Microsoft Office suite, specially excel and powerpoint.
  • Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.
  • Analysis and presentation of market data using charts.
  • Experience in conducting marketing researches with data analytics softwares.
  • Familiar with traditional and digital marketing techniques.
  • Flexible to adapt to current trends and mould marketing campaigns accordingly.
  • Good interpersonal skills to ensure smooth coordination between various parties and relationship building skills.
  • Creative mindset to think out of the box strategies to gain customer attention.
  • Ability to think in a structured manner in order to execute marketing campaigns efficiently.
  • Ability to run multiple campaigns parallely without diluting the brand image of the company.
  • Well developed communication, writing and presentation skills.
  • Familiar with control management systems and customer relationship management softwares.

What to expect as a Marketing Specialist

Here’s what it's like to be a Marketing Manager:

  • As a marketing specialist, you will be responsible for developing and implementing marketing plans for your company's products and services.
  • You will need to have strong research and analytical skills in order to identify market trends and target customers.
  • You will also need to be creative and have excellent communication skills in order to develop effective marketing campaigns.
  • You should also be able to work well under pressure and meet deadlines.
  • You will need to be able to work collaboratively with other members of the marketing team, as well as with other departments within the company.