Marketing Executive

Marketing is an important aspect of any business and it is the marketing executive's job to ensure that the company's marketing goals are met. As a marketing executive, you will be expected to work with marketing managers to formulate the marketing strategies, lay out the timeline for the execution of these strategies and decide the tools to be used for the implementation of such strategies. You will also be responsible for the marketing research, trend evaluation and identification of opportunities. Executives will also be responsible for maintaining costs as per allocated budgets and achieve the goals targeted from the various campaigns.

Job Duties for Marketing Executive

As a Marketing Executive, following would be your duties and responsibilities.

  • Responsible for the planning and execution of marketing campaigns that promote the products or services of the company.
  • Work with the Sales team to ensure that the campaigns are aligned with the sales goals and objectives.
  • Work with the Creative team to develop marketing materials that are effective and on brand.
  • Responsible for managing the budget for each campaign and ensuring that all costs are within budget.
  • Responsible for measuring the results of each campaign and reporting back to the company on its effectiveness.

Marketing Executive Salaries

The salary for a Marketing Executive can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 11-13k USD per month.

Marketing Executive Job Qualifications

The basic qualifications required to be considered for the position of a Marketing Executive include:

  • A bachelor's degree in marketing, business, or a related field is typically required for a marketing executive position.
  • A minimum of 5 years of experience working in marketing or a related field.
  • Strong communication and interpersonal skills.
  • Able to think creatively and come up with new and innovative marketing strategies.
  • Able to work well under pressure and meet deadlines.
  • Hands on experience with marketing platforms, CRMs and other analytical tools.

Marketing Executive Job Skills required

To be a Marketing Executive,one must possess both technical skills and interpersonal traits.

  • Proficiency with Microsoft Office suite, specially excel and powerpoint.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • A creative mindset with the ability to think outside the box.
  • Secure relations with partner and media agencies to use their platforms for relevant publicity.
  • Continuous evaluation of competitors strategies and formulations of action plans in correspondence to competitors market campaigns.
  • Training, development, job allocation and leadership of junior marketing executives and assistants.
  • Developing the brand image.

What to expect as a Marketing Executive

Here’s what it's like to be a Marketing Executive:

  • As a marketing executive, you will be responsible for developing and implementing marketing plans for your company's products or services.
  • You will need to have strong research and analytical skills to identify market trends and understand consumers' needs and preferences.
  • You will also need to be creative and have excellent communication and presentation skills to develop effective marketing campaigns.
  • In addition, you will need to be able to work well under pressure and meet deadlines.