Marketing Director

As a Marketing Director, following would be your duties and responsibilities.

• Responsible for developing and implementing marketing plans and campaigns for the company.
• Responsible for overseeing the market research department and ensuring that accurate and up-to-date market intelligence is being collected.
• Responsible for managing the advertising budget and ensuring that all advertising campaigns are within budget.
• Responsible for managing the public relations department and ensuring that all public relations activities are aligned with the company’s overall marketing strategy.
• Responsible for managing the sales department and ensuring that all sales activities are aligned with the company’s overall marketing strategy.

The salary for a Marketing Director can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 14-15k USD per month.

The basic qualifications required to be considered for the position of a Marketing Director include:

• Either a Bachelor’s degree in Marketing, Business or a masters in marketing or an MBA.
• SEO and PPC experience would be beneficial.
• Around 8+ years of experience in the marketing industry as a marketing executive or similar roles.
• Strong project management, multi-tasking and decision making skills backed with prior experience.

To be a Marketing Director,one must possess both technical skills and interpersonal traits.

• Proficiency with Microsoft Office suite, specially excel and powerpoint.
• Excellent IT skills.
• Excellent communication skills in order to effectively communicate with clients, customers, and other members of the marketing team.
• Able to effectively manage their time.
• Have a creative flair in order to develop new and innovative marketing campaigns.
• Have strong analytical skills.
• Have strong interpersonal skills.
• Experience in conducting marketing researches with data analytics softwares.
• Knowledge and experience in using SEO and PPC forms of marketing.
• Experience in operating on CRM platforms and learning about new technologies in order to improve efficiency.

Here’s what it's like to be a Marketing Director:

• The Marketing Director is responsible for the overall marketing strategy of the company.
• Marketing Director oversees the work of the marketing team and ensures that all campaigns are aligned with the company’s overall objectives.
• The Marketing Director works closely with the sales team to ensure that all marketing efforts are targeted towards generating new sales and revenue.
• The Marketing Director is responsible for managing the marketing budget and ensuring that all campaigns are cost-effective.
• The Marketing Director reports to the CEO or Managing Director and works closely with other members of the senior management team.

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