Marketing Analyst

As a Marketing Analyst, following would be your duties and responsibilities.

• Performing vivid and reliable market research SWOT analysis of the company and of key competitors in the market.
• Conduct market research to identify opportunities and trends.
• Develop marketing plans and strategies.
• Oversee advertising and promotional activities.
• Manage social media campaigns.
• Analyze data to determine the effectiveness of marketing programs.

The salary for a Marketing Analyst can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 8-9k USD per month.

The basic qualifications required to be considered for the position of a Marketing Analyst include:

• A bachelor's degree in marketing, business, economics, or a related field is typically required for a marketing analyst job.
• Strong analytical and critical thinking skills are essential for a marketing analyst.
• Able to effectively communicate their findings to others.
• Proficient in the use of statistical software programs such as SPSS and SAS.
• Have a working knowledge of web analytics tools such as Google Analytics.

To be a Marketing Analyst, one must possess both technical skills and interpersonal traits.

• Excellent IT skills.
• Proficiency with Microsoft Office suite, specially excel and powerpoint.
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.
• Developed written and verbal communication skills as well as organizational skills.
• Good analytical skills to notice patterns and trends in statistical data.
• Ability to search for opportunities in marketing datas and identify emerging trends.
• Experience in conducting marketing researches with data analytics softwares.
• Analysis and presentation of market data using charts.
• Good interpersonal skills to ensure smooth coordination between various parties and relationship building skills to develop positive relations with clients.
• Familiarity with new and existing data collection and visualisation softwares.
• Ability to coordinate and execute tasks with marketing executives.
• Familiar with control management systems and customer relationship management softwares.

Here’s what it's like to be a Marketing Analyst:

• You will need to research and analyze data throughout the year. Working hours will be reasonable generally.
• As a marketing analyst, you will never go out of demand because all industries require an analyst to analyse the market and expand it
• Due to multiple projects running simultaneously, the candidate will have to work on strict deadlines and multitask continuously.  
• Analysts are expected to keep themselves updated with the daily trends in the target customer market and be on the lookout for opportunities to tap into.